Introduction

Nowadays, marketing is slowly shifting towards the video content format. A few years back, a little number of ads were running on the television. These days with the help of YouTube and other video streaming platforms, you can see video ads everywhere. Advertisers have classified the audience into different categories depending upon their interests. As a result, we can show a person an ad for a product or service which he/she likes. With this, it is more likely that companies will sell more of the products or services. Video ads play a major role in persuading the audience. Are you looking for a video production agency in Mumbai for an ad film for your business? If so, ThroanOf Art is the best option for you. We provide you with the most visually stunning ads with an affinity to boost your business. 

Why Are Video Ads More Effective? 

Why Are Video Ads More Effective

You may be wondering what is the success rate of video ads? We have seen evidence that with the help of video ads a business can grow by manifolds and achieve the heights that it otherwise could not. Video ads are effective for several reasons. One of the main reasons is the attention and engagement of the people. While watching video ads, both auditory and visual senses of the viewers are engaged. As a result, the persuasive techniques work best and he/she is more likely to be attracted to buying the products or services. Another factor is that in the ads, he/she can see that people like him/her are buying the product and services. As a result, it plays as a persuasive tool in the selling process. In this article, we are going to see, what are the top video format and styles which you can adopt to make your business flourish.

Different Types of Video Ads

  • Ad films

These are regular ad formats that we have been watching on television daily. But nowadays, these have become of high quality and quite frequently occur with the help of video streaming services like YouTube. Now they are being produced with a bigger budget and more production value. These movie-styled ads tell a story and drive the audience to purchase the product. 

  • Animated Video

Animated video is also one of the most preferred video formats in recent years. The reason for that is the interestingness of the video along with the quality standards of the video. This format is a good choice if you want to make awareness of your products by explaining this to the general audience in the best way possible. This type of video format is used in the demo video of the product. A demo video is a type of video where we are going to educate the audience about the product.

  • Motion Graphics
  • Motion Graphics

As the name suggests, motion graphics is a type of video where the graphics elements come to life with the help of motion. These videos are visually stunning, interesting in nature, and engage the viewer. As a result of this, audience retention increases along with the brand-awareness.

  • Whiteboard Animation
Whiteboard Animation

Whiteboard animation is the easiest and most economical type of animation. In this type of animation, an artist draws down pictures related to what the narrator is talking about. It becomes easier for the viewer to understand the message better. This can lead to more sales, as the first step in sales is to educate the audience about the product or services. 

There are also other video formats like a screencast, typographic, and many others. You can use one format or combination of any of these in your videos and make them more interesting.

Conclusion

ThroanOf Art is a video production agency in Mumbai and is the one-stop solution for all of your video needs. Starting from ad films to music videos, we do it all. Visit our video production services page to know more about it. You can contact us by dialing +91 9920177893 or mailing us at thomson@throanofart.com.

Key Takeaways

  • Nowadays, marketing and advertising are slowly shifting towards the video content format.
  • There is solid evidence that with the help of video ads a business can grow by manifolds and achieve the heights that it otherwise could not.
  • We can categorize the video ads into different types. Ad films are regular ad formats that we have been watching on television daily. But with digitalization, its frequency has increased on platforms like YouTube.
  • Animation is also one of the most preferred video formats in recent years. These are interesting and engaging.
  • Motion graphics is a type of video where the graphics elements come to life with the help of motion. 
  • In whiteboard animation, an artist draws down pictures related to what the narrator is talking about.
  • There are also other formats like a screencast video, typographic video, etc.